Zébulon Perron is behind the design and décor of several bars and restaurants in Montreal. His unique style results in spaces where people love to spend time. He is eclectic, bold and innovative in everything from his combinations of materials to his use of contrasting textures.
As a designer, his entire approach is focused on the user experience.
His goal is to create welcoming spaces for socializing – spaces that make people want to come back. During this presentation, he will explain his design vision, centered on users’ experience and interaction with each other.
Opening presentation: September 14, 6 p.m.
Location: exhibition hall at 625 De Maisonneuve Blvd. West, Montreal, H3A 1L8
In 2003, Alexandre Blazys and Benoit Gérard combined their talents to form BlazysGérard. For more than a decade, the studio has pursued its original mission of creating human, balanced environments. The team designs functional and useful spaces that inspire users to appreciate their living space aesthetically and emotionally.
Alexandre Blazys and Benoît Gérard will present their country house. Together, they renovated an old home to serve as a secondary home. Their presentation will be part of a round table on distinctive residential projects, with the architects who co-founded La SHED, Renée Mailhot and Yannick Laurin, as well as designer Scott Yetman.
La SHED has developed deep expertise in the renovation, transformation and construction of buildings of all types and ages. Openness, light and alignment are the foundations of the studio’s projects. Their projects distinguish themselves through functional, thoroughly contemporary layouts and the use of sustainable, affordable and classic materials. La SHED is accustomed to the challenges inherent in redesigning difficult spaces and making optimal use of space, and the studio consistently produces inviting, well-planned living spaces. The firm’s work has been showcased by several specialized publications and recognized by awards such as the 2016 Emerging Architectural Practice Award presented by the Royal Architectural Institute of Canada (RAIC).
The new home sits on the same foundation and floor as the original building, and retains one of its defining features in its split levels. This feature was the starting point for the building’s new architecture, which despite having barely 1500 square feet of living space boasts expansive, open rooms flooded with natural light. For this presentation, the architects will join Alexandre Blazys and Benoit Gérard of Blazys Gérard and Scott Yetman in sharing their vision of residential design.
Scott Yetman creates classic interiors whose design ranges from contemporary to traditional, combining creativity and style. His projects include luxury homes, executive offices and condominiums. Scott Yetman has designed high-end interiors for homes in Montreal, Eastern Canada and Palm Beach.
When he founded his design practice, André Davignon made it his mission to transform not only environments but users’ lives. André joined Sodeplan in 2003 and became its president in 2007. He initiated the change in the firm’s name and image to for. design planning. Since then, he has been fully committed to creating conceptual, efficient projects in close harmony with the client and the built environment.
A working showroom: that was Burovision’s brief for its new showroom and office. The project, defined as “something that feels different” has five phases to date. Currently, for. design planning is working on an extension to the third floor. During the round table, André Davignon will describe the different phases of the project and the evolution of the initial concept through a process that took nearly six years. Also part of the round table are Valérie Van Daele, a designer at Sid Lee Architecture, and Brent Swanson, a partner at Provencher Roy.
Brent Swanson has more than 25 years of experience as a project manager. He excels in identifying innovative solutions to challenges encountered in the field. The wide variety of major projects he has managed are a testament to his ability to manage multidisciplinary teams while respecting client requirements.
The new Médias Experts studios reflect the agency’s innovative, modern, urban style. The space is built around a large central cafeteria. Workspaces are clustered in open areas in order to stimulate collaboration and creativity. That is precisely what Brent Swanson will discuss during a round table with fellow presenters Valerie Van Deale, a designer at Sid Lee Architecture, and André Davignon, a designer at for. design planning.
Valérie Van Daele holds a diploma in interior design, a college diploma in graphic design and LEED BD+C accreditation. She has ten years of experience as an interior designer on commercial and institutional projects. She joined the Sid Lee Architecture team in 2009 and has completed numerous office projects, including Attraction média, Bandai Namco, One Drop and Coalision.
Coalision is the parent company of sportswear labels Lolë and Paradox. The project had to provide a diverse set of functional spaces for activities related to creating new garments and selling them in shops. Valérie Van Daele will explain how the configuration of the office spaces was planned to allow greater modularity and optimal use of the space. André Davignon, founder of for. design planning, and Brent Swanson, a partner at Provencher Roy, will be part of the discussion.André Davignon, fondateur de For. design planning, et Brent Swanson, associé chez Provencher Roy se joindront également au débat.
Josiève holds diplomas in fashion design and hairdressing, and has been working in the fashion industry for 12 years. She launched her career as an administrative assistant at the Cégep Marie-Victorin fashion design school, and for the last three years she has been a trends representative for the agency of Patty Shapiro & Associates. She is the Canadian representative for more than 20 international trends offices. She works with the fashion industry as well as the design and beauty sectors, advising companies on the trend-setting products that best meet their needs
Scout is a boutique trend forecasting agency based in Australia. Its trend reports are refreshing, concise and relevant. Scout combines a vision of the global market with creativity to produce reliable, fact-based forecasts. It provides everything a company needs to succeed, from the colours specific to a trend to marketing and key targets. All this research is done in the service of creativity and innovation, and that is what Josiève will discuss in her presentation highlighting the trends of 2018.
Martine Brisson is a designer whose unique career path has led her to an approach to space grounded in both architecture and interior design. To prepare for her work on the contents of a space, she focuses on the envelope that defines it. Before completing her interior design training, Martine Brisson was an operatic soprano. During her international tours she nurtured her design talent, love of architecture and appreciation of simple, human spaces. “Rather than sparking the imagination, a space should help us feel at ease.”
Designing a patio for a residential space involves the same process as designing an interior space: identifying needs, understanding traffic flows and maintaining harmony among the volumes. These characteristics are just as important because in the summer a patio is a heavily used living space. Martine Brisson will be part of a round table on outdoor spaces where she will present her Terrasse Coloniale project. Her talk will be followed by a case study of the Bota Bota gardens by MU architecture. extérieurs son projet de la Terrasse Coloniale. Celui-ci sera suivie d'une étude de cas sur les jardins du Bota Bota par MU architecture.
MU Architecture, based in Montreal since early 2010, specializes in contemporary architecture and design. The firm has built residences, additions to existing buildings, reconceived and revitalized spaces, retail spaces and offices. MU Architecture’s determination to design sensible spaces is reflected in the conceptual nature of its projects, attention to detail and strong execution.
MU Architecture was hired to create a relaxation space designed to give spa Bota Bota clients access to the oudoors. The project went on to become a favourite spot for Montrealers seeking quiet and shade in hot weather, and an inviting outdoor swimming spot in the winter. Charles Côté & Jean-Sébastien Herr of MU Architecture will discuss these issues during the round table on exterior design. Their presentation will be preceded by that of Martine Brisson, who will discuss her Terrasse Coloniale project.
Stéphane Bernier has been the design director at Ædifica since 2008. He has deep expertise in the development of innovative commercial products and in brand strategy. He is known for his ability to bring depth to the user’s experience of an environment, and for leveraging the resulting opportunities in his designs for retail spaces. He has participated in the development of numerous commercial concepts, including several that have won awards and received coverage in major publications.
BonLook, a young Quebec company specializing in online sales of optical products, recently unveiled its first concept store at Fairview Centre in Pointe-Claire. The innovative, modern store created by Ædifica offers a unique shopping experience. Stéphane Bernier, director of the design studio, will present the minimalist, welcoming space with no checkout counter, designed to complement the virtual world of BonLook. The case study will be followed by a short presentation by Sue David of Synapsis Branding, discussing the elements to be considered when designing retail spaces.
Sue David has more than 25 years of experience in marketing, visual presentation, retail operations and business development. She specializes in consumer behaviour analysis and the development of 360-degree online, social media and in-store customer experiences. She has built a solid reputation for understanding client needs, generating traffic, and improving product location and presentation in order to maximize profitability.
In today’s challenging economy, retailers are always looking for ways to increase sales and profits while minimizing operating costs. This session will focus on how to approach the design of a retail space, current market trends, planning and designing spaces to optimize product positioning, and how to offer a 360-degree customer experience.